The family farmer model follows the family doctor model to connect organic farmers directly with consumers. The interaction between the two builds trust between consumers and farmers.

The initiative aims to connect 40 families with one organic farmer to supply weekly organic vegetables, creating multiple win-win situations:

Win 1: Consumers gain transparency about where their vegetables are grown and establish a direct link with the farmer, enhancing awareness and generating word-of-mouth referrals to other farmers.

Win 2: Farmers benefit by not having to focus on marketing and having a ready market for all their produce. This steady income ensures the farmer can provide for their family’s well being.

Win 3: Both farmers and consumers enjoy improved health due to the consumption of healthier, organic food.

Win 4: Organic waste is fully utilized, preventing it from ending up in landfills.

Win 5: Organic farming reduces pollution, conserves water, mitigates soil erosion, increases soil fertility, and uses less energy, making it better for the environment.